Digital Optimiser
Piradeep
Driving brand growth through end-to-end digital campaign management, website optimisation, content marketing and social media strategy.
Get in touch
Photography Showcase
Before diving into digital marketing, my creative journey started with photography. Here are some of my favorite shots from over the years.
About Me
Who I Am
A motivated and passionate marketer with a solid background in Digital Marketing and Computer Science. Currently, working as the Group Digital Marketing & Website Coordinator at Amtivo in Dublin, where I manage multi-territory websites, focusing on user experience, SEO optimisation and content development. As a collaborative team player, I enjoy understanding customer needs and creating campaigns that connect, engage and convert, blending creativity with analytics to deliver real business results. 🚀
What I Do
WordPress & Webflow Web Optimisation | UX/UI Strategy | SEO & SEM | Campaign Strategy & Management | Retargeting & Remarketing | User Segmentation & Lead Nurturing | CRM & Marketing Automation | B2B & B2C Content Marketing | Conversion Rate Optimization (CRO) | A/B Testing & Funnel Optimisation | Email Marketing | Google Ads PPC & LinkedIn Advertising | Social Media Marketing | Branding & Creative Design (Photoshop, InDesign, Illustrator) | Professional Video Production & Editing
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Tools I Use
Shaping Brands & Experiences
Portfolio & Key Achievements
Amtivo Group
🖥️ Monitored and optimised multi-territory websites, troubleshooting technical errors and collaborating with the platform team to improving uptime, UX and search visibility.
🖊️ Planned, executed and optimised multi-region campaigns across SEO, paid media, webinars and email, managing budgets and improving CPL and MQL generation.
🧪 Designed A/B and multivariate tests for landing pages, CTAs and content to maximise conversions.
📊 Analysed campaign and website performance metrics to optimise campaigns, content and UX for measurable business growth.
📈 Led website optimisation, improving organic search rankings by 18% through On & Off page SEO optimisation.
Amtivo Ireland
🕸️ Developed automated lead nurturing workflows and email campaigns in HubSpot CRM, increasing engagement and conversion.
🗺️ Executed B2B campaigns on Google Ads, LinkedIn Ads, Bing Ads, and social channels, optimising spend and performance.
🔗 Implemented SEO strategies and secured high-quality backlinks, boosting organic traffic and domain authority.
📢 Revamped LinkedIn strategy, achieving a 40% boost in engagement within 3 months.
📽️ Produced multimedia content and managed social campaigns, strengthening brand visibility and engagement.
🎨 Played a key role in the website rebranding process, ensuring consistency across platforms and markets.
Noloco
🖥️ Created high-converting landing pages and product templates, improving keyword rankings and user engagement.
🛠️ Fixed website issues with developers, cutting bounce rate from 63% to 40% within a month.
💰 Optimised Google Ads campaigns to maximise ROI under tight budgets.
📦 Launched new product templates on the website, working with the team to create mockups and build product pages in Webflow, expanding Noloco’s core offerings.
📱 Improved mobile responsiveness, increasing mobile traffic by 20% and refining the overall user experience.
Tucos
📈 Built and grew Tuco’s TikTok account, reaching 12k followers and 800k likes, with a viral video hitting 22M views, significantly expanding brand reach.
📸 Revamped Instagram’s visual strategy, elevating content quality and engagement.
🖥️ Redesigned homepage integrating video content, improving UX and engagement.
Social Star
🤝 Collaborated with Dennis to manage small business clients, leading end-to-end marketing strategies, including email marketing and social media content planning.
🛍️ Integrated Shopify for seamless product management and checkout experiences, streamlining e-commerce operations for clients.
🎭 Assisted in event coordination for Miss Earth Ireland, working as part of the content production team to create engaging social media content and campaign press releases.
🎥 Produced professional event videos that gained significant traction, elevating the online presence of the pageant.
FACE Prep
📊 Gained expertise in HubSpot CRM, supporting lead nurturing by designing personalized landing pages and automated email sequences to enhance lead engagement and conversions.
🤖 Developed and executed an automation workflow for onboarding new leads, improving customer experience through personalized content distribution.
My Photography Journey
📸 My journey in digital content creation started with my passion for photography and videography, which I pursued alongside my computer science degree.
🎥 Through this, I developed a strong understanding of digital media production, storytelling and brand marketing.
🌟 Photography continues to be an integral part of my creative expression, influencing my approach to content strategy and digital experiences.
Recommendations
Noloco
Social Star
FACE Prep
Let's Get in Touch
Let’s collaborate! Whether you’re looking for content strategy, digital marketing expertise or creative production, I’d love to connect.
